Video Gen AI battles begin, as Adobe releases Firefly Video model into the world

Miami, Florida: The year started off with a glimpse at the next chapter of generative artificial intelligence (AI). Video generations, to be precise. OpenAI, in February, announced Sora but shied away from releasing it for anyone except ‘red teamers’ to asses risks and accuracy. In October, Meta talked about Movie Gen, their AI video generator, but that’s also not for public access. Adobe has overtaken them all, hopefully balancing accuracy and user safety, with an announcement to release transition that lasted all of 30 days. HT had reported in September, that Adobe wanted to make sure Firefly Video Model was safe for users. That time, they insist, has come.