Reliance Jio, Airtel and Vodafone Idea to government: Regulate telemarketers to curb SMS spam

Reliance Jio, Airtel and Vodafone Idea have urged the government to bring telemarketing entities and SMS resellers under a licensing regime, reports Economic Times. The telcos argue that this step is necessary to effectively combat spam messages and hold responsible parties accountable. The telcos warn that without such comprehensive measures, current efforts to address the issue will likely fall short.