What is emotional AI and should we be concerned?

Emotional AI, or affective computing, refers to the technology that can sense and respond to human emotions by analysing data from facial expressions, voice tone, body language, and even physiological signals. While the idea of machines recognising emotions might seem futuristic, it’s already being implemented in industries like advertising, healthcare, and customer service. But with this rapid adoption comes critical questions about privacy, ethics, and the true impact of emotional AI. “Brands will always want that information to strengthen their connection with the audiences.