X drops Unilever from advertiser boycott lawsuit as antitrust battle continues

In a notable development, Elon Musk’s X has dropped consumer goods giant Unilever from an antitrust lawsuit that accused several advertisers of conspiring to boycott the platform. This lawsuit, originally filed in August, alleged that Unilever, along with other major corporations like Mars, CVS Health, and Orsted, collaborated with the World Federation of Advertisers (WFA) to withhold billions of dollars in advertising revenue from X, resulting in a significant revenue loss for the social media platform.