Real-time data analytics: Transforming retail marketing through mobile apps

The term “digital transformation” refers to a change made to improve products and services along with existing systems employing technology. Like other industries, the retail sector is going through a paradigm shift, with mobile apps, big data analytics, and spatial transformation leading the way. Retailers are likewise working to change and adapt to the changing consumer expectations. From creating innovative and novel business models for personalised shopping, retailers are going beyond focusing on a single technology.