E-commerce sales hit $6.5 billion in a week, up 26% during festive season

Online marketplaces recorded sales totalling $6.5 billion during a week of festive promotions, reflecting a 26 per cent increase from last year. Mobile phones, electronics, consumer durables, home goods, and general merchandise comprised approximately three-fourths of this total, according to a report by The Economic Times.

According to e-commerce consultancy Datum Intelligence, sales for the week beginning September 26 accounted for roughly 55 per cent of the expected total e-commerce sales for the festive season, the report said.