Amazon focuses on customer experience, not competition in India

Amid the rise of quick commerce companies in India, Amazon said it is sharply focused on customers, not competition, and that the Prime proposition of offering users the largest selection at fastest speeds is a “winning” formula that “resonates” in India.

The e-commerce giant is upbeat on India’s prospects buoyed by the rapid pace of economic growth and digitisation, Amazon Prime Vice President, Jamil Ghani said, adding that the company is investing unprecedented amounts in making its Prime programme “even faster” and that the momentum will continue.