Myntra’s fashion sale sees 36 per cent rise in visits

Myntra’s latest edition of the Big Fashion Festival (BFF) registered 627 million customer visits, a 36% increase from the 460 million recorded in the previous year. The e-commerce platform claims to have onboarded over 1.5 million new customers, with 80% of them coming from non-metro, — tier-II and tier-III markets. Last year, the company had said that 42% of overall festive demand came from non-metro cities.