Why Airtel wants a bigger slice of the DTH pie?

Bharti Airtel’s reported interest in acquiring Tatas’ 70% stake in direct-to-home operator Tata Play comes amid a broader consolidation within the media and digital services market in India. With Reliance and Disney coming together in a joint venture valued at $8.5 billion in India, the fight for access to premium homes is expected to grow, media experts tracking the market said.