BrandWagon explainer: Is Reddit marketing a thing?

How many times have you also fallen down the rabbit hole of a Reddit thread? What if I tell you that Reddit too is being used as a marketing tool by many? Unlike traditional social media platforms where users passively consume content, Reddit’s structure fosters active participation through highly focused subreddits. Reddit hosted more than one billion posts and more than 16 billion comments as of February 2024, as per the United States Securities and Exchange Commission. Furthermore, Reddit reported around 57 million daily active users in 2022, according to a report by Statista.