Blue Origin CEO sets this ‘Amazon target’ for his space rocket company

Blue Origin’s new CEO, David Limp, is aiming to bring Amazon’s customer-centric approach to Jeff Bezos’ space rocket company in an effort to catch up with competitors like SpaceX. In a recent interview with CNBC, Limp outlined his strategy to transform Blue Origin’s operations and culture.
Limp, who spent 15 years at Amazon, believes that prioritising customer needs is crucial for Blue Origin’s success.