Boots on the ground, relationship-driven customers, cracking the culture code: Discover Indian SaaS scaling strategies as experts bust myths at ET Soonicorns Summit 2024

“The biggest challenge in terms of Indian companies going global, I think, is just awareness of the global consumer,” Yamini Bhat, Co-founder & CEO of Vymo noted. Bhat highlighted one of the most pressing issues for Indian software-as-a-service (SaaS) firms aiming to scale globally: understanding the international consumer.