Telcos need a secure digital ecosystem to prevent financial losses

NEW DELHI: India is witnessing unprecedented growth in digital communication, especially through Application-to-Person (A2P) SMS, which had become a significant tool for businesses to connect with customers. However, the rise in A2P SMS has also brought about an alarming increase in phishing scams, fraudulent SMS, and misuse of Principal Entities’ (PE) message templates. This growing digital threat has called for immediate action to safeguard consumers, businesses, and telecom operators from potential financial losses and reputation damage.