Flipkart’s Re 1 auto rides take Bengaluru by storm; netizens say ‘more impossible than…’

Ahead of its Big Billion Days sale, Walmart-owned e-commerce marketplace Flipkart launched a campaign in Bengaluru, offering auto-rickshaw rides at just Re 1 during peak traffic hours. This quickly gained attention on social media, with netizens claiming that it was “more impossible” than me getting a reply from a crush.

The Flipkart UPI campaign, according to the company, aimed to ease Bangaloreans’ daily commutes, which are exacerbated by chaotic traffic during peak office hours, along with the inconvenience of auto rickshaw drivers preferring cash over digital payments.