Slow start for smartphone sales this festive season

Early trends indicate that smartphone sales are off to a slow start this festival season on e-commerce platforms like Amazon and Flipkart, with many consumers holding back on purchases.

Analysts attribute the lukewarm response to a lack of attractive offers on e-commerce platforms compared to last year, a general market slowdown with higher inventories, and the likelihood of delayed purchases by consumers who are anticipating better offers as sales progress throughout the month.