Asus powers up, AI-powered PCs to drive 5-10% of shipments by November

Taiwanese personal computer (PC) maker Asus has announced an ambitious plan for artificial intelligence (AI)-powered PCs to make up 5-10 per cent of its total shipments by the end of 2024. However, with demand surging, the company now expects to reach this target ahead of schedule, aiming for November instead.

The company expects the ongoing festival season to boost sales by 5-10 per cent compared to the previous year, driven by a new refresh cycle, a senior executive at the firm said.