E-com retailers may clock Rs 120K cr in GMV during festive sales: Redseer

India’s festive season is set to ignite a major boost for the country’s e-commerce sector, with sales expected to reach Rs 100,000-120,000 crore in Gross Merchandise Value (GMV), according to an analysis by Redseer Strategy Consultants. The latest analysis forecasts 20 per cent Y-o-Y growth, fuelled by high pent-up demand and a premiumisation wave.

Redseer’s study indicates that the combination of rising consumer confidence, high pent-up demand, premium product promotions, and the growing influence of quick commerce will drive significant growth for India’s e-commerce sector this festive season.