Flipkart, Amazon eye 20-25% sales growth during festive shopping season

E-commerce giants such as Flipkart and Amazon are expected to achieve a growth of 20-25 per cent in their festive season sales this year, based on the initial response observed during the first three days of sales, The Economic Times reported, quoting data from Datum Intelligence.

From September 26 to 28, online retailers experienced approximately a 26 per cent increase in sales compared to the previous year, amounting to around Rs 26,500 crore, according to Datum Intelligence, which specialises in tracking e-commerce data. The firm projects total sales of $12 billion during this festive season, reflecting an estimated growth of about 23 per cent, inclusive of discounts and returns.