The iPhone 16 Pro Max is a video camera for creators, the phone is incidental now

I recently reviewed the Panasonic Lumix S9 camera (review) which has been designed keeping the creating community in mind. The impact of smartphones on the camera industry has been such that it is left scampering to find a sense of purpose, tapping niche use cases as more and more people prefer to click and record only with their smartphones. Apple has over the years sensed a bigger opportunity in incorporating many high-end camera flows into its flagships thus making users believe their phone is a better option for them, even if they are shooting professional videos. And this is exactly the narrative Cupertino is furthering with its latest iPhone 16 Pro Max too. This is why.