American Eagle clothing brand sues Amazon, claims “flagrant, unauthorised use” of its trademark

American Eagle Outfitters (AEO) has filed a lawsuit against e-commerce giant Amazon, accusing the company of infringing on its Aerie and Offline by Aerie trademarks. The lawsuit, filed this week in Manhattan federal court, alleges that Amazon deliberately misled shoppers by using Aerie branding in sponsored ads and search results to direct customers to counterfeit products.