Q-comm race: Blinkit zooms past Instamart on all front

Swiggy’s quick commerce arm Instamart, which holds the second-highest market share in the segment, is about half the size of Zomato’s quick commerce arm Blinkit, in terms of gross order value (GOV).

Swiggy’s updated draft red herring prospectus filed with the exchanges on Thursday, show that during the April-June quarter, Instamart’s GOV stands at Rs 2,724 crore, which is about 55% of Blinkit’s GOV of Rs 4,923 crore.