How’s the josh at e-com war rooms as Amazon, Flipkart sales go live?

At the stroke of midnight when the biggest festival season sales went live, millions of online shoppers logged in to grab the best deals on offer. As Amazon and Flipkart started their annual sales on September 27, it was their war rooms that captured all the back-room action 24X7.

‘Action Ready’ seemed to be the theme at the war room of Amazon Great Indian Festival (AGIF) 2024, where this reporter experienced the thrill of the annual event. Executives explained that while war rooms are set up closer to the sales, warlike preparations go into it almost 12 months in advance to ensure that on the D-day the firm gives its best to its customers.