Competition heats up : Samsung goes to war, cuts prices to dare Apple turf

South Korean mobile giant Samsung announced price cuts of 15-35 per cent on its flagship S24 range of mobile phones, launched in January. The discounted models will be available exclusively on Flipkart starting September 26, as Samsung takes on Apple’s iPhone 16 range, which went on sale this past Friday.

This move follows Apple Inc’s strategy of narrowing the price gap between the iPhone 16 Pro Max, which competes with Samsung’s top-tier S24 Ultra. The price differential has now halved to Rs 14,900 compared to previous models in the same series. Apple’s iPhone 16 directly competes with Samsung’s base S24 phone, as both are priced similarly.