‘You can’t provide the same quality with a $20 smartwatch and compare with us’: Garmin exec on building a market for adventure smartwatches in India

Spotting a Garmin smartwatch on the wrist of an athlete, runner, or golfer isn’t surprising. After all, the Schaffhausen, Switzerland-based company has been selling wearable activity trackers since 2003 and is best known for offering high-end watches geared toward helping athletes monitor activity and health, with some models costing up to $3,500. However, in an ever-changing smartwatch market, with more players entering the health and fitness space, Garmin is becoming increasingly bullish about positioning its wearables as standalone fitness and health tools. In fact, the wearables business is one of the most important segments for the company.