Blinkit, Zepto to face CCI scrutiny after complaints from local retailers

New Delhi: The department for promotion of industry and internal trade (DPIIT) has asked the Competition Commission of India (CCI) to probe quick commerce platforms such as Blinkit and Zepto following complaints from local retailers, two people aware of the development told Mint on condition of anonymity.

This follows commerce minister Piyush Goyal’s recent warning about the social disruption caused by e-commerce platforms and the risks of predatory pricing that can harm local retailers. Predatory pricing is a tactic where companies lower prices to gain market share before raising them again.