Balance privacy & AI innovation in DPDP rules: Global tech body urges govt

Global tech body Information Technology Industry Council (ITIC) has urged the Indian government to strike a balance between individual privacy and innovation in the country’s yet to be notified rules under the Digital Personal Data Protection (DPDP) Act.

ITIC, which represents 80 technology firms including giants like Apple, Amazon, Google, Dell, and Microsoft, also recommends the use of aggregated sensitive personal data to foster artificial intelligence (AI) driven innovation in India.