Fewer iPhones, bigger bucks: Apple outsells Samsung in India revenue

Apple has widened its lead over Samsung in India’s mobile phone market, even though it ships less than half the number of devices compared to its South Korean rival. The US tech giant achieved this feat through record-high average selling prices (ASPs) and strategic market expansion, reported The Economic Times, citing research from IDC.

In the first half of 2024, Apple shipped 4.8 million iPhones in India, generating $4.56 billion in revenue. In contrast, Samsung shipped nearly double the volume at 9.8 million units but earned $3.43 billion, trailing Apple by $1.13 billion in revenue.