Zomato gears up for festive season with increased restaurant partnerships and rider onboarding

Food tech firm Zomato is experiencing increased interest from restaurant partners this festive season, said, Rakesh Ranjan, CEO of its food delivery business.

“An increasing number of restaurants are realising that online delivery, especially during festivals, is highly lucrative. A few years ago, the assumption was that if they sold two orders online, they lost those two customers offline,” Ranjan told FE in an interaction.