Brands bet big on CX platforms to elevate their customer support amid festive rush

According to a recent report by the Indian Retail Association, the festive season accounts for nearly 40% of annual e-commerce sales in India. With this influx of orders, festive sales in India exhibit a golden opportunity for ecommerce brands to elevate their customer experience, both before & after sales. It is the time to capitalise on cultivating new connections with their customers and improve upon the existing ones.