How Blinkint, Swiggy Instamart and BigBasket plan to ‘change’ gifting this Diwali

Quick commerce companies like Blinkit, Swiggy Instamart and Tata Group-owned Big Basket are reportedly teaming up with fast-moving consumer goods (FMCG) giants for the first time to capitalize on the festive season. According to a report in Economic Times, quoting company executives said, “Quick commerce companies are, for the first time, collaborating with fast-moving consumer goods (FMCG) companies such as Parle, Mondelez and ITC on offers, special packs and promotional banners for this festive season.”