They had thriving lives on X, until Brazil banned it overnight, forcing desperate search for new platforms

Just hours before X went dark in Brazil, Adrienni Rodrigues, a music producer, rushed onto the social network to share the biggest news of her career: the launch of her first album.

She had spent nearly three years making the record with a team of other artists. Now, Rodrigues feared she would be cut off from her 4,000 followers before she could urge them to tune in.