75% of Indian online shoppers are aged 18-44, reveals report

75% of the Indian shoppers are aged between 18 to 44, reveals IPG Mediabrands in collaboration with Google. The report further revealed that 62% of online shoppers have medium to high household income. Additionally, five states – Maharashtra (16%), Delhi (12%), Karnataka (9%), West Bengal (9%), and Tamil Nadu (8%) – account for over half of online shoppers.

The report was conducted with 7000 consumers across India, focusing on 18 key categories. The report further reveals that social commerce is not ready to be a sales channel.