The future of customer experience: Industry and academia pinpoints aligning Strategy, Technology, and Security in a Data-Driven World

As companies increasingly embrace data-driven strategies to enhance customer experience (CX), they are encountering significant challenges. In an era where customer experience (CX) is a key differentiator for businesses, the shift towards data-driven strategies has become imperative. However, while the intent to harness data for enhancing CX is widespread, organizations often find themselves grappling with significant challenges.