Quick commerce players to add pre-made food to cart for better margins

As competition in quick commerce heats up, players are looking to increase their average order value (AOV) for higher margins. As a result, a few quick commerce players have started offering quick deliveries of pre-made food items such as tea, coffee, samosas, tarts and croissants in certain pockets, through their cafe division. Customers can add these items to their cart, alongside their groceries and get them delivered instantly.