Prime Video’s Vivek Srivastava set to join JioCinema

Vivek Srivastava, who was heading growth and business operations at Amazon Prime Video in India, is set to take over as executive vice-president and business head for JioCinema Hindi, according to people familiar with the development.

Prior to his stint at Amazon, Srivastava held key positions at various media companies, including as president of digital and broadcast at Times Network, and head of digital and commercial at Colors, Viacom18. In his new role, he will report to Alok Jain, president, general entertainment, Viacom18 Media Pvt. Ltd.