Apple eyes bigger slice of India’s streaming market with Airtel deal

Apple is tying up with India’s Bharti Airtel to offer the telecom firm’s premium customers its music and video streaming services for free, giving the U.S. giant access to thousands of consumers in the world’s most populous nation.

With mostly English-language content, Apple TV+ is a small player in India’s $28 billion media and entertainment market, where its rivals include Netflix, Amazon Prime Video , Disney+ Hotstar and billionaire Mukesh Ambani’s JioCinema.