Apple’s global revenues to cross $400 bn mark in 2024, AI to boost services segment growth: Counterpoint

NEW DELHI: Apple’s global revenues are expected to cross the $400 billion mark for the first time in 2024, driven by its performance in hardware and software services segments, according to a Counterpoint Research report released on Wednesday.

Following a decline in 2023, the Cupertino-based tech giant’s hardware revenues are expected to grow by 3% year-on-year in 2024, as per the research firm. It noted that Apple’s key products – iPhone, iPad, Mac, Watch, and AirPods – are likely to drive this growth supported by new launches. It estimates that AirPods could emerge as the fastest-growing segment in 2024.