Zomato introduces Book Now, Sell Anytime feature: What it is and how it works

Zomato has introduced a new “Book Now, Sell Anytime” feature on the company’s ticketing platform. This feature will allow users to resell their purchased tickets directly through the Zomato app. With this feature, which is claimed to be “a first of its kind by an Indian ticketing platform,” the company aims to provide greater flexibility and support the live entertainment industry.