BigBasket embraces quick commerce, set to rival Blinkit, Zepto, Swiggy

Tata-owned BigBasket, India’s largest e-grocery platform known for its slotted deliveries, is poised to make a significant shift as it embraces the booming quick commerce model. The move comes in response to surging demand for rapid deliveries, which is increasingly blurring the lines between traditional e-grocery services and horizontal e-commerce platforms, reported The Economic Times.