Apple to Hold ‘Glowtime’ iPhone 16 Launch Event on Sept. 9

(Bloomberg) — Apple Inc. has sent out invitations for a product launch event at its headquarters on Sept. 9, when it’s set to announce details of the iPhone 16 and other new devices.

The presentation will be held at the Steve Jobs Theater at Apple Park in Cupertino, California, the company said on Monday. The theme of the event — “It’s Glowtime” — is a reference to the interface used by the new Siri digital assistant on the company’s latest devices.

Apple had previously been preparing to hold the launch on Sept. 10, people familiar with the matter have said, though it will now be one day sooner.