Jio’s dealer commission outgo in FY24 lower than peers

The commissions paid by Reliance Jio to its dealers in FY24 were the lowest compared to spends by peers Bharti Airtel and Vodafone Idea, according to estimates from Jefferies.

The telecom operator’s dealer commissions were at 3% of sales compared to Bharti Airtel’s 4% and Vodafone Idea at 8.4%.

Dealer commissions indicate the telcos’ spends on promotional activities for acquiring customers. The spends are higher for Vodafone Idea as the company has been losing subscribers to peers in absence of 5G services.