Gen AI’s next frontier: How Apple, Google and others are closing in on AI-infused hardware

Artificial Intelligence (AI) has been disrupting almost every industry with super apps, chatbots, and data analytics. Now, everyday gadgets are becoming even more smarter with a dose of AI.

This year’s Apple Worldwide Developers Conference (WWDC) 2024 was expected to be all about AI and it was. The tech giant announced the recently rumoured Apple-OpenAI partnership. This means Apple is putting GPT-4o directly into its iOS operating system, which can be connected with its Siri virtual assistant.