Blockbuster rakhi sales on Blinkit while perfumes lead the charts for Swiggy: More on most gifted items this Raksha Bandhan

Like all major festivals, quick-commerce companies posted record breaking sales this Raksha Bandhan too with Blinkit and Swiggy Instamart surpassing their sales figures from 2023. While Swiggy Instamart posted a 646 per cent spike in perfume orders on August 19, making it the most popular Rakhi gift after chocolates, Blinkit crossed it’s all time high orders in a day on August 18. Blinkit hit 693 RPM (Rakhi per minutes) a day before Raksha Bandhan.