Ola Cabs rebranded to Ola Consumer, CEO Aggarwal launches loyalty program

Bhavish Aggarwal, CEO of popular ride-hailing company Ola Cabs, announced today that the company will be rebranded as Ola Consumer. Aggarwal made the announcement during Ola Sankalp – the annual special event dedicated to sharing the company’s roadmap held in Bangalore and live streamed on social media platforms.

“We are changing our name from Ola Cabs to Ola Consumer,” Aggarwal explained. “…Cabs is one of the services this company offers…we are going to offer a broader range of services….,” he said, noting that the ultimate objective of the company is to leverage technology to make commerce more accessible to Indian consumers.