Zee TV leverages AI, geo-targets Bobble keyboard users for Sa Re Ga Ma Pa 2024 auditions

Zee TV, an Indian entertainment channel decided to leverage Bobble AI’s technology, aiming to engage 85 million global users through targeted AI-driven prompts in chat keyboards ahead of the Sa Re Ga Ma Pa auditions. Reportedly, Zee TV placed intent-based prompts designed to spark interest and drive users to the Sa Re Ga Ma Pa auditions. The entertainment channel geo-targeted users in popular chat apps who were seen expressing interest in singing or auditioning.