ET Soonicorns Summit 2024: Meet the investors, innovators, and industry leaders set to Recalibrate. Rebound. Reinvent the Indian startup ecosystem

What makes a great startup? Or rather why do 90% of startups fail? A tech stack that bridges gaps in the market, a product idea that is a category creator, a daring dream, or an ability to wake up every day to tackle the typical hustle and delve into the “boring” aspects of entrepreneurship that no one prepares you for? How are the winning 10% different? Beyond the glamour lies some hard truths. At the upcoming ET Soonicorns Summit 2024, author and entrepreneur Kim Hvidkjaer will share a checklist of ‘critical mistakes to avoid’, or rather, tell you ‘How Not to be The 90% of Startups’ in his virtual presentation.