Amazon Alexa study reveals 54% of parents stumped by kids’ questions: Tech solutions for curious minds

A study commissioned by Amazon Alexa and conducted by marketing data and analytics firm Kantar sheds light on a common challenge faced by parents: handling their children’s incessant questions. The survey, which included responses from over 750 parents across six cities, revealed that 54 percent of parents often feel unprepared to answer their kids’ inquiries on the spot.