India’s e-lifestyle market to triple by 2028, reach $45 billion in value
India’s online fashion and lifestyle market is projected to expand from $16-17 billion today to an estimated $40-45 billion by 2028, according to a Bain & Company-Myntra report.
Titled ‘Decoding India’s Online Fashion and Lifestyle Shopping Trends’, the report said that the broader lifestyle market, valued at $130 billion in 2023, is anticipated to increase at a compound annual growth rate (CAGR) of 10-12 per cent, reaching $210 billion by 2028.
