India’s e-lifestyle market set to reach $40-45 billion by 2028: Bain-Myntra report

India’s online fashion and lifestyle market is set to grow from $16-17 billion to $40-45 billion by 2028, according to a Bain & Company and Myntra report titled “Decoding India’s Online Fashion and Lifestyle Shopping Trends”. The report, titled “Decoding India’s Online Fashion and Lifestyle Shopping Trends,” provides a comprehensive overview of the evolving e-lifestyle landscape in India.

The overall lifestyle market in India, valued at $130 billion in 2023, is expected to grow at a CAGR of 10-12% to reach $210 billion by 2028. E-commerce penetration in the lifestyle sector is projected to increase from the current 13% to 18-22% by 2028, meaning one in five dollars spent on lifestyle will be online.