Indian startups association complains against Google: Calls its ad ranking ‘Blackbox approach’

The Alliance of Digital India Foundation (ADIF) on Monday (August 5) filed a complaint with the Competition Commission of India (CCI) against Google’s alleged anti-competitive practices in the online advertising space. A policy think tank and an advocate of India’s startups, the group outlined in the complaint Google’s dominant position and “purportedly abusive behaviour” in both the online search advertising and online display advertising markets.